“New York Gov. Andrew Cuomo recently signed legislation that will effectively prohibit ambulance and first response service providers from disclosing or selling patient data to third parties for marketing purposes.

The bill was signed into law on October 7. The new law bans the sale of patient data, or individually identifying information to third parties, outside of sales to health providers, the patient’s insurer, and other parties with appropriate legal authority.

Under the law, all information that can be used to identify a patient is protected from sales for marketing purposes, such as advertising, detailing, marketing, promotion, or any activity used to influence sales.”

Details from HealthIT Security.

This post also appears on Fox Rothschild’s Privacy Compliance & Data Security blog.