Flo Health, Inc., which marketed an app used by more than 100 million women interested in tracking their personal menstruation and fertility information, seems to be getting off easily as compared with HIPAA-covered entities who misuse individual health information.  The FTC’s January 13, 2021 press release announcing its proposed settlement with Flo Health sidesteps mention

Health-related technology has developed light-years faster than health information privacy and security protection laws and policies, and consumers can find new mobile health applications for a wide range of purposes ranging from diabetes management to mole or rash evaluation to fitness tracking.  Smart mobile app developers wondering when and how HIPAA privacy and security requirements